Way Off Shirt- Sierra
Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. It's a step bigger than a brand: it’s a culture.
The Deus (“day-us”) philosophy encapsulates all pursuits – motorcycling, surfing, skateboarding, whatever, its not just one idea and they say there’s no ‘right way’ to do individualism, its all the same juice- Like a big ole cornucopia of fun embracing every flavor of enthusiasm. So whatever your your pursuit is- be that a life long passion or a new dabble into the unknown- Deus has you covered. Just remember- The way forward is one down, four up.
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